Enquirer Consulting Group

Customized Distribution Services Buyer Map

Randall Wright | Customized Distribution Services | October 2026

As of 13 Oct 2026

CDS runs public and dedicated warehousing, fulfillment, inventory management and nationwide distribution for manufacturers, retailers, consumer brands and eCommerce companies, across both B2B and D2C programs.

This page maps the groups of organizations those buyers sit in, roughly how many there are, and who usually signs off on a move to an outside warehouse and fulfillment partner in each.

Where your buyers sit

Groups drawn from the industries your own site says you serve. Counts are firms, not sites, and are banded on purpose.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
Food and beverage makers	about 37,000	about 28,000	about 6,500	about 1,700	about 770
Health and beauty product makers	about 1,100	about 740	about 190	about 87	about 44
Pharmaceutical and supplement makers	about 2,300	about 1,400	about 440	about 290	about 210
Online and mail-order sellers	about 54,000	about 50,000	about 2,600	about 620	about 440
Parts and component manufacturers needing just-in-time or just-in-case stock	no clean public count
Retailers with their own distribution programs	no clean public count

US firm counts by industry code, banded deliberately.

Who usually signs off in each group

Titles vary by company size. In smaller brands the founder or operations head often decides alone; in larger ones the decision sits with supply chain and is checked by quality or finance.

Group	Usually signs	Also in the room
Food and beverage makers	VP of Supply Chain or Director of Logistics	Quality and food safety lead, contract packaging lead
Health and beauty product makers	Director of Operations or Supply Chain	Retail account sales lead, eCommerce lead
Pharmaceutical and supplement makers	Director of Distribution or Supply Chain	Quality assurance and regulatory leads
Online and mail-order sellers	Founder or COO in smaller brands, Head of Operations in larger ones	eCommerce and customer experience leads
Parts and component manufacturers	Materials or Logistics Manager	Plant Manager, Purchasing Manager
Retailers	Director of Distribution or Logistics	Merchandising lead for display and promotional builds

What each group tends to weigh

Food, beverage, pharmaceutical and supplement buyers ask about registration, food-grade handling, lot and batch tracking and expiry-first picking before they ask about rates. Your site already leads with these, so the quality lead is often the person who opens the door for the supply chain head.

Brands selling into retailers and club stores care most about labeling, routing guides, EDI and chargebacks. The person who feels the chargeback is often in sales or finance, not logistics, and that person can carry the case internally.

Online sellers weigh pick and pack accuracy, returns, subscription boxes, custom packaging and how quickly they can scale through seasonal peaks.

Groups without a clean public count

Parts and component manufacturers sit across many industry codes, and only some of them hold finished stock with an outside partner, so no single public count fits the group.

Retail as a whole is dominated by single-store shops that never use a warehouse partner, so a count for the sector would overstate the real market. Both groups are still worth working by name.

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 13, 2026.

Name	Role	Company	Where	Email	Phone
Henry Larson	Director of Supply Chain	STEMfinity	Boise, ID	henry@stemfinity.com	+1 208 854 7228
Juan Carlos Carrasco Gutiérrez	Director of Supply Chain	HF Foods Group Inc	Las Vegas, NV	juancarrasco@hffoodsgroup.com
Nic Smith	Senior Director of Supply Chain Operations	Freebird	New York	nic@myfreebird.com	+1 614 600 4218
Colin Willis	Director of Logistics	BrightFarms	Atlanta, GA	cwillis@brightfarms.com	+1 601 918 0727
Gustavo Meneses	Director of Logistics	Tarrytown Expocare Pharmacy	Austin, TX	gustavo.meneses@tarrytownexpocare.com	+1 512 529 0211
Jerry Zyskowski	Director of Logistics	Sara Lee Frozen Bakery	Chicago, IL		+1 708 203 0136
Rik Kinnison	Director of Operations	Yellow Emperor	Eugene, OR	r.kinnison@yellowemperor.com	+1 541 968 2671
Scott Richardson	Director of Operations	Remedi SeniorCare Pharmacy	Washington DC	scott.richardson@remedirx.com	+1 443 758 8694
Michael Roch	Director of Operations and Route Sales	Absopure Water Company	Livonia, MI	mroch@absopure.com	+1 734 775 1569
Hector Vasquez	Director of Operations	FAO Schwarz	Brooklyn, NY	hector.vasquez@fao.com	+1 646 406 1835

Where to start

Lead with compliance to the quality team

Food, beverage and supplement makers facing audits often start their search in quality, not logistics. An approach to the quality and food safety lead that names your registrations and food-grade program can earn the introduction to the supply chain head who signs.

Talk chargebacks with brands selling into retail

Consumer brands shipping to retailers and club stores lose margin to labeling and routing misses. Your retail-compliance labeling, EDI support and display builds give a direct reason to reach the operations and sales leads who carry that cost.

Catch growing online brands before peak season

Smaller D2C brands outgrowing a garage or a single warehouse need overflow and seasonal capacity fast. A note to the founder or head of operations ahead of their peak, pointing to your small and mid-sized business case study, fits how your site already invites a discovery call.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.